Seiichi Niitsuma was born and raised in Japan. After graduating from photography college, he started to work as a lighting designer and a digital photo technician for IINO Medeapro, which has the photo studio that is the most famous and the latest fashion studio in Japan.

Overcoming three years struggling to learn how to manage lighting, he stood as the chief lighting designer and worked for  various clients and photographers such as Sony, Canon, Uniqlo, Dentsu, Hakuhodo, ADK, Vogue Japan, Harper’s Bazaar Japan, Elle Japon, GQ Japan and all the Japanese top photographers and art directors.

Having gained such experiences, he has landed on New York in order to sophisticate and polish up his mind and attitude toward art and photography and now has been expanding it in exchange for all of him.